1979-80 O-Pee-Chee Wax Box on Rally

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We analyze IPOs and use Moneyball tactics to discover undervalued, mispriced, and hidden gems.

Todays deep-dive is on a 1979-80 O-Pee-Chee Wax Box IPO’ing on Rally 26 Feb 2021.


1979-80 O-Pee-Chee Wax Box on Rally
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What is a 1979-80 O-Pee-Chee Wax Box?

This box contains 48 packs of 14 cards each from the 1979-1980 O-Pee-Chee hockey card set.

The gem in the set is the Wayne Grezky rookie card. The PSA 10 of this card is the most valuable hockey card in the world, selling for $1.3m in December 2020. So if you’re buying this box, you’re hoping to get one of those cards.

Other notable cards in the set include Gordie Howe and Bobby Hull, who looks a bit like a neanderthal in this set.

High-graded cards are notoriously difficult to come by in this set, and you shouldn’t expect anything higher than PSA 7 or 8, generally speaking.

Cultural Relevance

Wayne Gretzky is either the best or one of the two best hockey players of all time (Gordie Howe the other contender).

There’s a Wikipedia page dedicated to his career achievements, and it’s extensive.

A couple highlights. He’s the leading:

  • Goal scorer
  • Assist producer
  • Point scorer

In NHL history. He holds 61 NHL records.

He was more dominant in hockey than any player in any of America’s big four sports (baseball, basketball, football are the others). In the hockey world, he’s more MJ than MJ was.

Inferred Value – [Insiders Only]

Two sealed boxes have sold at auction recently:

Quite the spread.

[Much better comp and more recent details available to Insiders]

Category Strength

The sports cards category has returned 57.2% ROI so far across the entire portfolio.

Subcategory Strength

[Insiders Only]

Risk Profile

[Insiders Only]

Recent Growth Trend

[Insiders Only]

Growth Outlook and Future Catalysts

Hockey hasn’t caught up with baseball, football, and basketball cards yet, so there’s room for it to catch up. Also, Canada is likely to be the first international market Rally expands into, which will significantly increase demand.

Asset Liquidity

This will have a roughly 90 day lockup period then will trade every 60-90 days.

Platform Risk

[Insiders Only]


When you buy this box, you’re buying a lottery ticket. It’s either worth much less than $300k or much much more than $300k. You’re probably going to lose, but it’s fun to have a go.

Other ways you can invest in Wayne Gretzky

If you don’t fancy the box above, or if you want more of a sure thing, you have a variety of options to invest in the Great One on eBay for reasonable price points. Here are a couple favourites.

1979 Topps Hockey #18 Wayne Gretzky Rookie Card Graded PSA 3

$1,999 (link)

1979-80 O-Pee-Chee Wax Box on Rally
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Sports Illustrated October 12, 1981 Wayne Gretzky Edmonton Oilers & Game Puck

$198 (link)

1979-80 O-Pee-Chee Wax Box on Rally
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(I’ve made these affiliate links just in case anyone does buy something)

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If you’re looking to make a big asset investment, we can help you perform due diligence. Stefan created and run Flippa’s Due Diligence program, and can offer the same service to you.

See Due Diligence Packages

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Wyatt Cavalier

Wyatt Cavalier

With a background in finance & intelligence analysis, Wyatt has an unhealthy obsession with finding the best blue chip investment opportunities. His previous newsletter, Fractional, resonated deeply with subscribers, bringing actionable insights and unconventional trading strategies. His rare book collection specializes in banned editions. He currently lives in Spain with his beautiful wife, three young boys, and dog Monty.

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