Cultural Assets

What makes something “vintage?” For us, it’s something that stands the test of time.

Cultural assets are historical and socially valuable artifacts that probably belong in a museum. This is a wide category that includes stuff like antique maps, war memorabilia, movie props, and even stuff from recent decades, like vintage electronics.

We research and write about opportunities from time to time. Follow this asset if you’re interested. We’ll send occasional updates.

Recently Published

king kong film poster

Cultural Assets Insider – Nov 16, 2021

Today is an analysis of last week’s cultural asset performance, and this week’s secondary markets, auctions, and new asset, including;
-New Hampshire broadside of the Declaration of Independence

investment analysis for apple ipod 2001

Invest in an OG iPod

Today, we’re covering the investment opportunities for original apple equipment:
-Apple iPod 2001 1st Edition (Sealed)

star wars darth vader toy

Invest in Darth Vader

Today, we’re covering investment opportunities for Darth Vader:
-1978 Star Wars Kenner Darth Vader Action Figure IPO’ing on Otis

Lunar Meteorite

Invest in a Lunar Meteorite

Today, we’re covering investment opportunities for Meteorites:
-A Lunar Meteorite IPO’ing on Rally
-Opportunities to buy tiny slices of this same meteorite. Like actual fractions of it that you can have in your house.

Apple iPhone 2G A1203

Invest in an iPhone

Today we’re digging into a special piece of cultural history – First run original iPhone 2G sealed in its box.

Albert Einstein Signed Letter on God

Invest in Einstein

Today, we’re covering the investment opportunities Albert Einstein Memorabilia:
-Albert Einstein Signed Letter on God IPO’ing on Rally

Optimus Prime 1984 Transformers G1 Pepsi

Invest in an OG iPod & a Transformer

Today, we’re covering the investment opportunities for two iconic items from the recent(ish) past:
-Apple iPod 2001 1st Edition (Sealed)
-Optimus Prime 1984 Transformers G1 Pepsi Edition AFA 85
-Plus, an early arbitrage opportunity

NASA Apollo 11 Buzz Aldrin Control Stick

Invest in the Moon Landing

Today we’re digging into a special piece of space history – Buzz Aldrin’s control stick from Apollo 11. It trades 1 July 2021 starting at 0930 EST on Rally.

Bleu Saphir Lezard

Trading Update – Hermes Birkin Handbags

This is part of a new feature – a deep dive into assets that are trading this week. In this case, two Hermès Birkin Bags:
-A 25 CM Bleu Saphir Lezard that opens for trading Wednesday, June 16th at 9:30 AM EST
-A 20 CM Blue Sellier Faubourg that opens for trading Friday, June 18th at 9:30 AM EST

Carlos Santana Gibson SG Guitar (Signed)

Invest in Carlos Santana

Today, we’re covering the investment opportunities for Carlos Santana:
-Carlos Santana Gibson SG Guitar (Signed) IPO’ing on Rally
-Some sealed vinyl albums that are remarkably affordable

What you get

Exotic market research
We study esoteric alternative investment markets and show you what’s interesting. We research stuff you never even knew existed.
Modern alt indexes

We create indices for eclectic modern alts. We’ve got a vinyl index, a whiskey index, and more. This helps us find the best buying opportunities for our alternative investment fund

Outlook and Risks

We wrap everything up with a rich qualitative analysis. You’ll understand the pros & cons of investing in all sorts of alternative asset classes.


Morgan Keim
Morgan Keim
Managing Director of Ocean Ridge Capital
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I read your emails pretty religiously. Your issue on investing in tax liens is one of my absolute favorites. Great coverage for an otherwise totally grey area that seems to have little mindshare within the broader REI community.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lift a veil shrouding the Internet to show its secret world of investment opportunities.
Benjamin Hoffman
Benjamin Hoffman
Co-founder at
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Alts is the only email newsletter I've read from start to finish from day one. The effort that Stefan & Wyatt provide is the next-level analysis you've been waiting for. They break down each asset in detail, metric by metric, and serve it up in a brief email with graphics and links.
Dominic Wells
Dominic Wells
Founder, Onfolio
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I've recently discovered the Alts newsletter, and am enjoying it. They don't strictly focus on digital assets, which actually helps it keep it more unique in my opinion.
Sourabh Soni
Sourabh Soni
Software Engineer, Cisco
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Brilliant writing. I'm not usually a long form reader, but I read your articles almost all the time in one go. Thanks for such interesting writing.
Jessica Farrimond
Jessica Farrimond
Senior Performance Consultant, Crypto Enthusiast
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Alts brings me unique investment opportunities and insights that I wouldn’t have known about otherwise. For me, it’s a simple and enjoyable way to stay informed on financial topics that are way outside of the mainstream news sources.