Cultural Assets

What makes something “vintage?” For us, it’s something that stands the test of time.

Cultural assets are historical and socially valuable artifacts that probably belong in a museum. This is a wide category that includes stuff like antique maps, war memorabilia, movie props, and even stuff from recent decades, like vintage electronics.

Recently Published

NASA Apollo 11 Buzz Aldrin Control Stick

Invest in the Moon Landing

Today we’re digging into a special piece of space history – Buzz Aldrin’s control stick from Apollo 11. It trades 1 July 2021 starting at 0930 EST on Rally.

Bleu Saphir Lezard

Trading Update – Hermes Birkin Handbags

This is part of a new feature – a deep dive into assets that are trading this week. In this case, two Hermès Birkin Bags:
-A 25 CM Bleu Saphir Lezard that opens for trading Wednesday, June 16th at 9:30 AM EST
-A 20 CM Blue Sellier Faubourg that opens for trading Friday, June 18th at 9:30 AM EST

Carlos Santana Gibson SG Guitar (Signed)

Invest in Carlos Santana

Today, we’re covering the investment opportunities for Carlos Santana:
-Carlos Santana Gibson SG Guitar (Signed) IPO’ing on Rally
-Some sealed vinyl albums that are remarkably affordable

Apple iPhone 2G A1203

Invest in an original sealed Apple iPhone 2G

Today, we’re covering the investment opportunities for original sealed iPhones:
-First run original iPhone 2G sealed in its box
-Several other original iPhones available at auction

Inaugural Addresses (Inscibed by Jackie)

Invest in JFK and Jackie

We’re digging into a special piece of JFK / Jackie nostalgia: Inaugural Addresses of the Presidents of the U.S. inscribed by Jackie Kennedy. It will be trade on Rally May 27th, 2021 from 9:30 AM – 4 PM EST. If you want to get these updates for all asset types, you can click the button below. That will subscribe you to updates and analyses for the secondary markets.

1976 Apple l Computer

1976 Apple I Computer

Today is a deep dive into 1976 Apple I Computer that will IPO on Rally noon EST 23rd April 2021.

Mosasaur Skeleton on Rally

Todays deep-dive is on a prehistoric dinosaur fossil IPO’ing on fractional investing site Rally Road.

Sports memorabilia investing with Collectable | Alternative Assets

Sports Memorabilia Investing with Collectable

A deep dive into Collectable — an investment platform dedicated to sports memorabilia. Includes interview with CEO Ezra Levine, and marks the launch of the Alternative Assets Podcast

1952 Pontiac Chieftain | Photo by Stefan von Imhof

Investing in Classic Cars and More with Rally

For this issue we’re exploring a topic that a couple of readers have been suggesting we write about. The topic is fractional investing in classic cars — specifically through an innovative new company called Rally.

What you get

Exotic market research
We study esoteric alternative investment markets and show you what’s interesting. We research stuff you never even knew existed.
Modern alt indexes

We create indices for eclectic modern alts. We’ve got a vinyl index, a whiskey index, and more. This helps us find the best buying opportunities for our alternative investment fund

Outlook and Risks

We wrap everything up with a rich qualitative analysis. You’ll understand the pros & cons of investing in all sorts of alternative asset classes.


Morgan Keim
Morgan Keim
Managing Director of Ocean Ridge Capital
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I read your emails pretty religiously. Your issue on investing in tax liens is one of my absolute favorites. Great coverage for an otherwise totally grey area that seems to have little mindshare within the broader REI community.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lift a veil shrouding the Internet to show its secret world of investment opportunities.
Benjamin Hoffman
Benjamin Hoffman
Co-founder at
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Alts is the only email newsletter I've read from start to finish from day one. The effort that Stefan & Wyatt provide is the next-level analysis you've been waiting for. They break down each asset in detail, metric by metric, and serve it up in a brief email with graphics and links.
Dominic Wells
Dominic Wells
Founder, Onfolio
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I've recently discovered the Alts newsletter, and am enjoying it. They don't strictly focus on digital assets, which actually helps it keep it more unique in my opinion.
Sourabh Soni
Sourabh Soni
Software Engineer, Cisco
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Brilliant writing. I'm not usually a long form reader, but I read your articles almost all the time in one go. Thanks for such interesting writing.
Jessica Farrimond
Jessica Farrimond
Senior Performance Consultant, Crypto Enthusiast
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Alts brings me unique investment opportunities and insights that I wouldn’t have known about otherwise. For me, it’s a simple and enjoyable way to stay informed on financial topics that are way outside of the mainstream news sources.