How Netflix drank Sony’s milkshake
K-pop Demon Hunters is the most-watched Netflix film of all time. Sony created the hit, but Netflix made the killing. We interview IP creator Kayden Phoenix to unpack the full story.
August 31, 2025
Investing in intellectual property (IP) involves acquiring, managing, and monetizing intangible assets such as patents, trademarks, copyrights, and trade secrets.
Valuing IP can be complex due to its intangible nature, and there are legal risks associated with infringement disputes and litigation. Managing and protecting IP requires ongoing investment in legal and administrative processes.
Examples of successful IP investments can be seen in tech companies with extensive patent portfolios, entertainment firms leveraging copyrights and trademarks, and pharmaceutical companies securing market exclusivity through patents.
Successful IP investment strategies include direct investment in IP assets, acquiring licensing rights, investing in IP-focused funds, and funding IP litigation in exchange for a share of proceeds.
K-pop Demon Hunters is the most-watched Netflix film of all time. Sony created the hit, but Netflix made the killing. We interview IP creator Kayden Phoenix to unpack the full story.
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