Invest In Newsletters

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Newsletters are the new blogs. And just like 95% of blogs, most newsletters will eventually become abandoned. With marketplaces like Duuce leading the way, now is a great time to acquire both active and defunct newsletters.

While we don’t cover newsletter investing on a regular basis, we research and write about it from time to time. Follow this asset if you’re interested. We’ll send occasional updates.

As an Insider, you get full access to our paid newsletter, which includes deep research, data insights, and honest recommendations on a dozen other alternative assets.

Recently Published

Interview with Yaro Bagriy | Alternative Assets

An interview with Yaro Bagriy

Yaro Bagriy is a Minneapolis-based indie maker, developer, microbusiness hustler, and all-around good guy. He is the founder of IndieStack, which is a private community for digital makers, bootstrappers, and indie founders, and was recently the #1 Product of the Day on ProductHunt. This week I sat down and had a 45-minute chat with him.

What you get

Asset Valuations

We don’t just tell you the market capitalization (duh). We analyze as many data sources as possible to triangulate an asset’s Inferred Value.

Category Benchmarks

And we don’t stop at assets, either. We establish and maintain a deep benchmark analysis to understand the performance of entire categories.

Outlook and Risks

We wrap everything up with a quantitative verdict, and fold that into rich qualitative analysis to create our proprietary Insider Score.


Benjamin Hoffman
Benjamin Hoffman
Co-founder at
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Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.