Micro SaaS Insider — Nov 4

Welcome to Micro SaaS Insider — the free version. We analyze deals and use Moneyball tactics to discover undervalued, mispriced, and hidden gem micro saas products for sale.

This issue doesn’t have as much detail as the paid version, but we still try to make it valuable for you.

Today, we’re looking at a SaaS business created to help build the culture and improve productivity of remote companies and employees.

Let’s explore

Kaapi.team

Listing on MicroAcquire

Why remote work & culture?

So we’re not sure if you’ve heard of this little called Covid? Apparently it’s a big deal.

Yes, life is getting back to normal. And you can debate all you want how much Covid has changed specific behavior.

But one thing is for sure: Covid has unquestionably permanently shifted the work culture across the developed world.

Although many companies are coming back to office, plenty are staying either fully remote or taking a hybrid approach. All of these remote employees means means culture building has become a) much more difficult, and b) increasingly important.

Team building activities were hard, awkward experiences before Covid. Now, it’s essential that companies get this right.

Google’s search volume shows remote work remains highly elevated.

While global search volume remains relatively stable, interestingly, search volume in the United States has been steadily increasing since May 2021.

However, the US is actually not #1 in search queries for this topic. It’s 2nd, and there are multiple countries that are very close behind.

What’s Kaapi all about?

Kaapi.team is a team bonding application to help boost employee morale, play engaging, team-building activities, and run better meetings.

The site is 1.5 years, birthed in April 2020, shortly after many countries started to shut down. It was founded by 2 people, both of whom work on the business part time. There are no other employees.

Traffic has been increasing dramatically the past few months, but comes from a diverse set of sources.

Details:

  • 1.5 years old (Founded April 2020)
  • $11,500 TTM profit
  • $11,931 TTM revenue
  • $14,256 ARR (good growth vs TTM)
  • Asking price of $70,000 (6.1x annual net profit, 4.9x annual revenue)

Strengths, Weaknesses, and Opportunities

Strengths

  • Profitable with increasing MRR
  • Diverse set of traffic sources and increasing traffic
  • Growing niche that will continue in popularity

[Unlock 3 more strengths]

Organic traffic is shooting up, driven by Covid and solid SEO

Weaknesses

  • CLV and other KPIs are not clear, due to poor tracking and a large sales channel
  • Competitive space that will likely continue to see more competition. Competitors include Teambuilding.com and Quizbreaker,

[Unlock 2 more weaknesses]

Kaapi’s organic traffic is off to a good start, but it has a long way to go to catch up with competitors like Quizbreaker.

Opportunities

  • Scale enterprise sales. Lots of opportunity here. Hire a commission-based B2B sales manager to generate more sales
  • Create an affiliate program. Could distract from SaaS revenue, but could also provide a nice secondary stream of revenue.

[Unlock 4 more opportunities]

Inferred Value

[Unlock Inferred Value]

Recommendation & Outlook

[Unlock Recommendation]

Other sites we looked at

Here are some other sites we looked at that we didn’t like quite as much.

Email Marketing Chrome Extension SaaS

  • Listing Price: $124,000
  • $72K USD TTM Revenue
  • $27.6K USD TTM Profit
  • Primary competitor: Mailtrak

[Unlock Details]

Baby Niche FBA Business

  • Listing Price: $164,486
  • $143,772 USD TTM Revenue
  • $40,284 USD TTM Profit
  • Sku Count: 2
  • Has Trademark

[Unlock Details]

Due Diligence + Negotiation Service

Remember to do full due diligence before purchasing any saas business.

Stefan created Flippa’s Due Diligence program, and we offer a due diligence and negotiation service to help you buy the perfect saas product at the optimal price.

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Author

Colin Ma

Colin Ma

Colin Ma is an Alts contributor. He has bought, managed and sold multiple digital businesses across various sizes, including high 5 and 6 figure deals, and is active in crypto communities. In the past he has worked with investing.io, Domain Magnate, and founded Makujin Media, a digital marketing and asset holding company. His strengths lie in analyzing various market opportunities and growing businesses with several different models, including ad-based websites, affiliate marketing blogs, and successful e-commerce brands across a variety of niches. In his spare time, Colin can be found breakdancing around Southern California and cooking up a storm in the kitchen.

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