We just published our final podcast of 2021: An interview with Justin Truong, Co-founder & CEO of PUSHAS, a sneaker marketplace (and the world’s first dedicated sneaker fund!)
PUSHAS is based in Australia and on the heels of global expansion. Justin is a wealth of information and passionate about his craft.
Listen to it on Spotify or iTunes.
They talked about:
- Building PUSHAS from the ground up by trading on sneaker groups on Facebook
- The Ultra Boost Yeezy as his first true immersion into sneaker culture
- How the sneaker industry is more accessible for women than typical asset classes
- Using consignment to build the business and making a decision to go into the sneaker business full-time in 2019
- Finding a niche by dealing with high-end, high-volume resellers by managing the entire sales process
- Managing a limited supply problem by starting a sneaker fund overnight to provide more liquidity
- How the PUSHAS sneaker fund encompasses 6,000 pairs of sneakers and produced a 60% return
- The advantages of working full-time in the sneaker industry to spot trends
- Australia as a smaller sneaker market compared to other countries and the importance of a secondary market
- The advantages of the PUSHAS model of authenticating bulk sellers
- The prevalence of counterfeit sneakers and the importance of having a great eye and a system for spotting fakes
- PUSHAS expanding into the US with headquarters in Los Angeles
- Building the PUSHAS brand around community
- PUSHAS strategy to work with Stock X and GOAT rather than competing against them
- Sneakers as a stable alternative asset class
We hope you enjoy. And if you do, give it some stars ⭐⭐⭐⭐⭐ (we need more ratings!)
Happy new year!
