Will Elon Musk & X continue to increase crypto’s mainstream appeal across industries?

Elon Musk has become one of the most influential figures in the world, making history as the first man to reach a net worth of $447 billion. His companies, like Tesla and SpaceX, have seen immense growth and valuation; however, his purchase of social media platform X (formerly Twitter) has made him all the more impactful, particularly in the realm of cryptocurrency. 

Musk’s posts on the social media platform have become instrumental in shifting interest and sentiments in the crypto market. His largely positive view of digital assets has also allowed for larger adoption and appeal, especially as President Donald Trump promised looser regulations compared to the previous administration. Crypto is seeing more impact across a wide range of industries with help from Musk and X; here are a few sectors that may see greater adoption in the coming years:

Fintech

Musk has ambitions for X that go beyond social media and Grok AI, and crypto has influenced these new functions he aims to add to the platform, particularly in financial technology or fintech. In early 2025, he struck a deal with Visa to help create X Money. X Money will enable users to move funds between traditional bank accounts and their digital wallets and make instant peer-to-peer payments. The feature is set to be similar to cryptocurrency’s decentralized model. Users can make payments and store funds on X Money without external institutions, similar to how crypto wallets don’t require a governing body to regulate the money, which allows transactions to remain private and transparent. However, X has also adopted crypto prior to Musk’s purchase of the platform. 

In 2021, X added a tipping feature that allowed users to link their crypto wallets and receive tips in Bitcoin. It’s highly likely that X Money may also allow users to accept and send crypto. It’s a unique model that may impact how money is shared and stored, as a connection to the X app can create a more significant social aspect and allow users to make transactions among each other much more straightforward. The fintech industry may see more opportunities for crypto and integration into social media platforms like X.

Online poker

The growth of crypto has played a major role in shifting the online poker landscape, as these digital assets have made transactions much more manageable. Many players prefer crypto due to its high security and decentralization nature, ensuring secure and private transactions that reduce the need for giving personal information. Since they aren’t regulated by a third party, deposits and withdrawals are faster and have lower fees, allowing players to enjoy their winnings without fuss. 

Top US online poker sites accept a wide range of cryptocurrencies to make things more convenient for players. ACR Poker, the leading US poker site, accepts many types of crypto, such as Bitcoin, Ethereum, Dash, Litecoin, and many more. Withdrawing Bitcoin on the platform is also free and doesn’t come with service charges apart from processing fees for currency exchanges and using Bitcoin ATMs. 

Musk and X have helped inform many about the benefits of crypto, contributing to its wide adoption among online poker players. However, Musk’s influence on crypto has often affected the online poker world, as posts on X have affected the value of Bitcoin, which is a popular investment for many online players. 

Social media

Social media has contributed to the significant influence of cryptocurrency. Case in point, Musk’s posts on X have been shown to impact Bitcoin’s value. However, crypto is also shaping the social media industry. When a co-founder of short-form video platform Vine launched a meme coin, Musk hinted at potentially bringing back the now-defunct social media app.

Solana’s staking rewards offer users a way to earn passive income by helping secure the network, typically yielding around 6–8% annually, though rates can fluctuate based on overall network participation and inflation parameters.

The launch of $VINE was met with an enthusiastic reception, largely thanks to Musk’s post, which significantly increased the value of the memecoin. This also comes after the video-sharing social media platform TikTok faced a ban in the US. Crypto is now more heavily intertwined with the social media landscape, with posts from Musk impacting value and crypto assets gaining leverage from enhanced visibility on the X platform. 

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Gail Marsh

Gail Marsh is a freelance tech and business writer, with a keen interest in blockchain and cryptocurrency developments. When she’s not busy doing research for her next article, Gail enjoys playing word puzzles online.

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