About Alts

Founded in 2020 as the combination of two Substack newsletters, Alts.co is now home to the world’s largest community of alternative investors. 

We cover the world of exotic, esoteric asset classes. Collectibles, Wine & Spirits, Artwork, Crypto & NFTs, Farmland, Music Rights, Startups, Real Estate, Debt Financing, and more.

Our audience is comprised of critical thinkers, finance & technology workers, and retail & institutional investors looking to understand alternative investing markets.

There’s no newsletter quite like Alts.

Have a look at our Media Kit.

At a glance 👀

Reach 115,000 alpha-seeking investors hungry for new ideas.

• 115,000 subscribers
• 7 newsletters
  • The Sunday Edition
  • The WC
  • Alts Cafe
  • Inverse Cramer
  • Finance Wrapped
  • Deep Dives
  • The Big Deal
• Average open rate 35%-45%
• Average ad click rate: 0.4% – 0.5%

More details are available in our Media Kit.

About our audience 🌏

Think of our audience as: “Alpha-seeking, high net worth individuals looking for unique investment ideas.”

• 50% work in Finance or Technology
• A majority earn over $200k/year
• 55% are based in North America
• 80% are active investors
• 20% are accredited investors
• 66% male

More details are available in our Media Kit.

Sponsorship options ✅

Sunday Edition

Our flagship newsletter is called the Sunday Edition. Each week, our CEO Stefan does a deep-dive on a unique investing topic.

The WC

The WC is where our CIO Wyatt Cavalier highlights five unique stories you won’t read anywhere els.. It’s outspoken and concise, with a sharp personal touch.

Alts Cafe

Alts Cafe is a new weekly briefing. It delivers interesting links, witty commentary, and important news briefings across the alternative investing landscape.

Inverse Cramer

Inverse Cramer tracks all of Jim Cramer’s moves, so you can do the opposite! It’s a cheeky, sarcastic summary email with data, Twitter links, and some commentary.

Finance Wrapped

Finance Wrapped curates the best investing content each week. Overwhelmed by too many investment newsletters in your inbox? We filter out the noise and bring you the most interesting stuff.

The Big Deal

The Big Deal is one exclusive investment idea a month pumped straight into your inbox. A specific, actionable idea you’ve never thought about.

Deep Dive

With the Deep Dive, we do an entire issue dedicated to your company, and send it out to everyone. This is something we do very rarely, and is subject to availability. This is our most powerful option.

Ad units 🧱

We have two ad units:

• Spot 1 gives you a logo in the header (“Together with _____”) and the copy is placed at the top, after the introduction, before the main issue content
• Spot 2 is placed about halfway down the issue. It receives less clicks than Spot 1, and is priced proportionally.

Find more details in our Media Kit

Let’s work together 💪

If you’re interested in working together, have a look at our Media Kit, then email us at [email protected]

Want to chat? Book a time that suits you.

Buy clicks directly 👇

Alternatively, you can buy clicks directly.

We’ll place your ad at our discretion across our newsletters.

The more clicks you buy, the lower your Cost Per Click (CPC):

• Buy 25 clicks for $250 ($10.00 CPC)
• Buy 100 clicks for $800 ($8.00 CPC)
• Buy 250 clicks for $1,600 ($6.40 CPC)
• Buy 500 clicks for $2,500 ($5.00 CPC)
• Buy 750 clicks for $3,000 ($4.00 CPC)
• Buy 1,000 clicks for $3,500 ($3.50 CPC)
• Buy 2,500 clicks for $6,250 ($2.50 CPC)