Invest In Toys and Games

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Toys are more than just fun & games. Like many collectibles, they have intrinsic value and can be suitable as a low-end alternative asset class.

Including assets such as board games, LEGO sets, and action figures, this category is pretty early in the investment world, but is likely to continue to grow.

It’s new and trading is often thin, so there’s not tons of historical data on trading strategies. But we’ll keep covering it.

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darth vader alts 1

Investing in Collectible Toys

If you think this asset class is just fun & games, think again. Sealed, highly-graded toys make legendary collectibles.

supreme pinball


No doubt it’s been a tough year for cultural assets across fractional marketplaces/. Today, let’s dive into cultural assets fractional markets, Steve Jobs / Apple / Atari auction at RR, and the two fractional IPOS from Rally.

The Lego Handbook

Investing in LEGOs

This is a special issue on investing in LEGOs. It includes a podcast with Charlie Swatkins, aka “The Lego Man.” Charlie has published a comprehensive 34-page LEGO investing guide he calls “The LEGO Handbook.”

What you get

Asset Valuations

We don’t just tell you the market capitalization (duh). We analyze as many data sources as possible to triangulate an asset’s Inferred Value.

Category Benchmarks

And we don’t stop at assets, either. We establish and maintain a deep benchmark analysis to understand the performance of entire categories.

Outlook and Risks

We wrap everything up with a quantitative verdict, and fold that into rich qualitative analysis to create our proprietary Insider Score.


Benjamin Hoffman
Benjamin Hoffman
Co-founder at
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Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.