Everything Else

Since the beginning, we’ve been dedicated to analyzing unique investment ideas. And boy, there is simply a ton of interesting stuff to collect, invest, and put your money into.

We take alts very seriously, but we also like to have some fun. While the offbeat stuff doesn’t necessarily give the best returns (or even hold its value particularly well) it’s fascinating to learn more about the world of options out there.

Recently Published

fearless girl

Investing in Women

Women generally outperform men in investing. So why are they under-invested in financial markets? We explain the phenomenon and highlight interesting women-led startups.

Investing in water rights

Investing in Water Rights

When we talk about commodities, most people think gold and oil. But the world’s most precious commodity is the one we all take for granted.

Investing in Rare and Exotic Plants

Houseplants are the gift that keeps on giving. There aren’t many other flipping opportunities where you keep the asset you started with.

back to the future

Investing in VHS Tapes

A VHS of Back to the Future recently sold at auction for $75k — the most expensive VHS tape ever. But what makes this market valuable?

zack phone

Investing in vintage electronics

It’s a sad fact that the crypto and NFT space is littered with scammers. Here are the 11 biggest crypto scams and NFT rug pulls of all time.

Harold Thomas and his flag design

Ethics & Assets: The story of the Aboriginal Flag

Today, we’re doing something a bit different. This issue is about the Australian Aboriginal Flag; the history of who owns it, and who should own it. It’s an interesting and controversial story, which raises important questions about the ethics of asset ownership.

What you get

Exotic market research
We study esoteric alternative investment markets and show you what’s interesting. We research stuff you never even knew existed.
Modern alt indexes
We create indices for eclectic modern alts. We’ve got a vinyl index, a whiskey index, and more. This helps us find the best buying opportunities for our Alternative Investment Fund,
Outlook and Risks

We analyze risk, make price predictions, and wrap everything up into a rich qualitative score we call the Insider Score.


Benjamin Hoffman
Benjamin Hoffman
Co-founder at GrandCruCapital.com
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Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.