Invest In Websites

Updates sent: <1/month

With higher profit margins than ecommerce and requiring lower maintenance than micro SaaS, content websites offer an extremely alluring passive income opportunity.

While you can make outsized returns with websites vs, say, real estate or stocks, it’s not exactly easy. But with platforms like Flippa and Empire Flippers leading the way, this space is likely to produce great alternative investment opportunities for years to come.

As an Insider, you get full access to our paid newsletter, which includes deep research, data insights, and honest recommendations for both passive and active investment opportunities.

Recently Published

recipe self

Websites Insider — Jan 4, 2022

In this issue, we’re looking at a content website in the cooking & health niche, although it is specifically about recipes. It has over 700 articles and utilizes Wordpress as its CMS.

Patterns Hub Knitting Crochet and More

Websites Insider — July 31

Today, we look at a DIY crafts site. It may not be a niche you’re into personally, but that doesn’t mean it’s not a good site.

A daily deals aggregator w/ a big mailing list

A daily deals aggregator w/ a big mailing list

Today, we’ve got a deep-dive on an a daily deals aggregator which has a massive email list. We are probably biased towards email newsletter-based businesses (for obvious reasons!) but we think this one may be overlooked.

Anatomy of a deal | Alternative Assets

Anatomy of a deal

A a look at a website I recently purchased which involved both an earnout agreement and buyer-side financing.

Other ways to value a website | Alternative Assets

Other Ways to Value a Website

This week’s issue is about different ways to think about valuing websites, and why the entire industry may be going about valuations in the wrong way.

What you get

Asset Valuations

We don’t just tell you the market capitalization (duh). We analyze as many data sources as possible to triangulate an asset’s Inferred Value.

Category Benchmarks

And we don’t stop at assets, either. We establish and maintain a deep benchmark analysis to understand the performance of entire categories.

Outlook and Risks

We wrap everything up with a quantitative verdict, and fold that into rich qualitative analysis to create our proprietary Insider Score.


Benjamin Hoffman
Benjamin Hoffman
Co-founder at
Read More
Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
Read More
Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.