We aren’t some faceless company with no soul. We’re real human beings with tons of experience, a tremendous passion for alternative assets,  and real skin in the game.

Here’s who we are and what we stand for.

Meet the team

Stefan von Imhof, CEO

Stefan lives and breathes asset analysis and valuations. Formerly the Head of Product at Flippa – the world’s largest marketplace for buying & selling online businesses, he built Flippa’s Due Diligence Program, and has bought & sold dozens of websites & newsletters. Prior to Flippa he was the first product manager at HG Insights, a market intelligence company sold to Riverwood Capital Partners in 2020. Originally from Boston and later Santa Barbara, CA, he now lives in Australia with his wife & Boston Terrier, Charlie.

Wyatt Cavalier, CIO

With a background in finance & intelligence analysis, Wyatt has an unhealthy obsession with finding the best blue chip investment opportunities. His previous newsletter, Fractional, resonated deeply with subscribers, bringing actionable insights and unconventional trading strategies. His rare book collection specializes in banned editions. He currently lives in Spain with his beautiful wife, three young boys, and dog Monty.

Brian Jacques, Head of Finance & Ops

Brian has deep experience with financial management and accounting  with expertise in auditing, financial reporting, and software system implementations. As a Certified Public Accountant, he enters new industries and quickly adds value and optimises operations.  He has been a self-directed investor for most of his adult life and enjoys the analysis and valuation aspects of the alternative asset space.  He currently lives in Michigan in the US with his wife, son, and his English Bulldog Daphne and enjoys travelling internationally.

Horacio Ruiz, Author and Podcaster

Horacio is a veteran math teacher of the New York City public school system. Prior to teaching, he lived in New Orleans where he worked in sales for the New Orleans Hornets before joining The Institute for Sport and Social Justice to rebuild homes in the Lower Ninth Ward and neighboring St. Bernard Parish. He currently lives in Staten Island with his wife, Alicia, his three sons; Oliver, Henry, and Jacob, and their pitt-mix, Tipitina. In 2019, Horacio published a biography, The White Knight: Calvin Patterson and the Integration of Florida State University Football.

Benjamin Knight, Author

Benjamin Knight is an Alternative Assets contributor and musician with a Masters in writing, editing and publishing. He has released an album with his band Mellow Daze and writes for a number of blogs, as well as for publishing house Melbourne Books in Australia. Previously he has written about investing in NFTsmusic rights, and the world of voice actingHe can be found at [email protected] for writing and editing-related enquiries. 

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Past guests include:

Our work & values

1. Alternative assets are a fantastic long-term investment — on par with traditional equities — and everyone should have access 

2. Everyone should also have access to the best possible insights, recommendations, and analysis.

3. We will work tirelessly to provide the most insightful, unbiased, and actionable research in the alternative assets space.

4. We will always provide more value than any other resource available.

Fun Facts

The Alternative Assets newsletter began in July, 2020. In December, 2021, we changed our name to Alts.

Our community is currently around 23,000 members, and grows by roughly 4,000 each month.

We have sent 1 million+ individual emails.

None of the co-founders have ever met each other in person. Cheers to the future of remote work!

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