Welcome!

We aren’t some faceless company with no soul. We’re real human beings with tons of experience, a tremendous passion for alternative assets,  and real skin in the game.

Here’s who we are and what we stand for.

Meet the team

Stefan von Imhof, CEO

Stefan is the co-founder and CEO of Alts.co. He’s a huge fan of alternative investing and has a strong background in alternative asset analysis and valuations. Prior to co-founding Alts.co, Stefan was Head of Product at Flippa where he created Flippa’s Due Diligence Program, He also spent time at Citrix and lynda.com, which was bought by LinkedIn, and was the first product manager at HG Insights, a market intelligence company that sold to Riverwood Capital Partners in 2020. Originally from Boston and later Santa Barbara, CA, he now lives in Australia with his wife & Boston Terrier, Charlie.

Wyatt Cavalier, CIO

With a background in finance & intelligence analysis, Wyatt has an unhealthy obsession with finding the best blue chip investment opportunities. His previous newsletter, Fractional, resonated deeply with subscribers, bringing actionable insights and unconventional trading strategies. His rare book collection specializes in banned editions. He currently lives in Spain with his beautiful wife, three young boys, and dog Monty.

brian
Brian Jacques, CFO

Brian has deep experience with financial management and accounting  with expertise in auditing, financial reporting, and software system implementations. As a Certified Public Accountant, he enters new industries and quickly adds value and optimises operations.  He has been a self-directed investor for most of his adult life and enjoys the analysis and valuation aspects of the alternative asset space.  He currently lives in Michigan in the US with his wife, son, and his English Bulldog Daphne and enjoys travelling internationally.

Roja Buck, CTO

Roja is an award winning CTO and advisor. He brings decades of hands-on technology experience from architecting trading platforms to building and running teams of over 100 in hyper-growth startups. A seasoned board member with deep commercial, strategic and change experience he works with executives to define organisational vision then facilitates that vision by levering technology thorough-out. Roja has worked with many companies to support their growth through hands-on leadership, advisory, mentoring, and non-executive engagements and has worked with private equity and venture capital houses performing due diligence on €300m+ investment rounds.

Grace Carter, CMO

Grace has held senior leadership roles across the online travel, retail and telco space, most notably leading the CRM program at TripAdvisor for nearly 10 years. Her passion for data and messaging makes her equal part nerd and creative, and her customer management programs have won awards for their effectiveness. Alts.co is Grace’s second startup adventure, and she’s an active investor in NFTs, Crypto and Art. Grace holds a diploma in Integrative Counselling and recently set up a befriending program for a refugee charity in Spain, where she lives with with Wyatt and their three boys.

Ivana Slavcheva, Content Editor

Ivana Slavcheva is a multilingual, multimedia creative with background in Journalism & PR, and a Masters in Documentary filmmaking. After working on productions in collaboration with the National Lottery Heritage Fund and First UK, she sparks an interest in the world of alternative investments, and particularly – NFTs. Her curiosity and passion for all things “alts” lead her to her current role as Content Editor for the Alts.co Newsletter. For any enquiries – [email protected]

Tully Ross, Analyst

Ever since she bought her first stock at 11 year old, Tully has had a passion for investments. After graduating from Bowdoin College, she honed her skills as research associate at a private bank in Boston. Tully has experience building investment platforms, having helped design and implement a stock selection strategy for a firm with over $14 Billion AUM. In her free time, she scrolls through fintwit and finds niche opportunities for her personal portfolio. She loves investing in overlooked and underappreciated assets. Tully is a CFA charterholder.

Benjamin Knight, Author

Benjamin Knight is an Alternative Assets contributor and musician with a Masters in writing, editing and publishing. He has released an album with his band Mellow Daze and writes for a number of blogs, as well as for publishing house Melbourne Books in Australia. Previously he has written about investing in NFTsmusic rights, and the world of voice actingHe can be found at [email protected] for writing and editing-related enquiries. 

Horacio Ruiz, Author and Podcaster

Horacio is a veteran math teacher of the New York City public school system. Prior to teaching, he lived in New Orleans where he worked in sales for the New Orleans Hornets before joining The Institute for Sport and Social Justice to rebuild homes in the Lower Ninth Ward and neighboring St. Bernard Parish. He currently lives in Staten Island with his wife, Alicia, his three sons; Oliver, Henry, and Jacob, and their pitt-mix, Tipitina. In 2019, Horacio published a biography, The White Knight: Calvin Patterson and the Integration of Florida State University Football.

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Our work & values

1. Alternative assets are a fantastic long-term investment — on par with traditional equities — and everyone should have access 

2. Everyone should also have access to the best possible insights, recommendations, and analysis.

3. We will work tirelessly to provide the most insightful, unbiased, and actionable research in the alternative assets space.

4. We will always provide more value than any other resource available.

Fun Facts

The Alternative Assets newsletter began in July, 2020. In December, 2021, we changed our name to Alts.

Our community is currently around 45,000 members, and grows by roughly +10,000 each month.

Our first investment fund, the ALTS 1 Fund, launched in March, 2022. 

Stefan and Wyatt founded the company together without ever having met in person. Cheers to the future of remote work!

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