Invest In Startups

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Previously, getting access to private companies was reserved for the wealthy. Not anymore.

Between AngelList, Republic, WeFunder, StartEngine, SeedInvest, and a dozen other platforms, there is certainly no shortage of deals out there.

Investing in startups is very risky, and the quality between startups varies tremendously. But despite all of the junk on these platforms (and there is certainly lots of junk), there are also some potential gems hidden in the mix.

Follow this asset if you’re interested. Our goal is to uncover these gems, bring them to you, and give you our unbiased analysis & recommendation.

As an Insider, you get full access to our paid newsletter, which includes deep research, data insights, and honest recommendations on a dozen other alternative assets.

Recently Published

tap logo

Start Ups Insider – Dec 15, 2021

Today we’re doing a deep dive into a startup that may actually change your life, Tap Systems, Inc. Or at least relieve your carpal tunnel.

drivers coop logo

The Drivers Co-Op Ridehailing App

We look at collective ownership through the lens of a new startup called The Drivers Cooperative, a driver-owned ridehailing co-op that is 100% worker-owned.

swapstack logo

Introducing Startups Analysis: A look at Swapstack.

Today we’re introducing a new asset class: Startups. And to kick things off, we’re analyzing a startup called Swapstack — a platform that connects newsletter creators with brands & advertisers.

What you get

Asset Valuations

We don’t just tell you the market capitalization (duh). We analyze as many data sources as possible to triangulate an asset’s Inferred Value.

Category Benchmarks

And we don’t stop at assets, either. We establish and maintain a deep benchmark analysis to understand the performance of entire categories.

Outlook and Risks

We wrap everything up with a quantitative verdict, and fold that into rich qualitative analysis to create our proprietary Insider Score.


Benjamin Hoffman
Benjamin Hoffman
Co-founder at
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Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.