Impact Investing

Impact investing is a relatively modern approach to finance that has gained significant traction. It seeks to deploy capital with the intention of generating positive and measurable social or environmental impacts, while also aiming for financial returns.

It includes Socially Responsible Investing, Sustainable Investing, Ethical Investing, Mission-Driven Investing, ESG Investing, and  Philanthropy Investing. A great example of impact investing in action is through companies like Climatize.

Traditional investing often prioritizes financial gains alone, but impact investing broadens the scope of investment considerations to encompass social and environmental factors.

The primary objective of impact investing is to address pressing global challenges, such as climate change, poverty, gender inequality, access to education and healthcare, and other social or environmental issues.

It operates on the belief that businesses and projects that actively contribute to solving these challenges can also be financially successful in the long run. In this way, impact investing bridges the gap between profit-driven motives and positive societal outcomes.

As impact investing continues to gain popularity, it has the potential to shape the future of finance, encouraging businesses and investors alike to prioritize sustainability and societal well-being.

Recently Published

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ESG Problems, Solutions, Startups, and Funds

We examine ESG through an impartial lens: Why its intentions are good, what the problems are, and how it turned into a Frankenstein. We’ll also talk about real solutions.


The Economics of Bee Farms

In honor of World Bee Day, we explore how bee farms make money, what the costs & profits look like, and explore a few interesting bee-related startups.

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Investing in Carbon Credits

What exactly are carbon credits? How are they traded? Do they actually help the environment? And who can invest in them?

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Investing in Women

Women generally outperform men in investing. So why are they under-invested in financial markets? We explain the phenomenon and highlight interesting women-led startups.

Farmland and Rural Opportunities | Alternative Assets

Farmland and Rural Opportunities

A look at investing in farms & farming operations, this post also explores some interesting things you can do with rural land.

What you get

Exotic market research
We study esoteric alternative investment markets and show you what’s interesting. We research stuff you never even knew existed.
Modern alt indexes

We create indices for eclectic modern alts. We’ve got a vinyl index, a whiskey index, and more. This helps us find the best buying opportunities for our alternative investment fund

Outlook and Risks

We wrap everything up with a rich qualitative analysis. You’ll understand the pros & cons of investing in all sorts of alternative asset classes.


Morgan Keim
Morgan Keim
Managing Director of Ocean Ridge Capital
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Valentine Watkins
Content Designer at Afterpay
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Benjamin Hoffman
Co-founder at
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Dominic Wells
Founder, Onfolio
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Sourabh Soni
Software Engineer, Cisco
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Jessica Farrimond
Senior Performance Consultant, Crypto Enthusiast
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