Metaverse and Digital Real Estate

Meta, Verse, Metaverse… Can somebody explain why I should participate in the Metaverse? Also, why does Zuck from FB (Meta) want us to be there? 

These are all relevant questions that I have been asking myself way before the “Metaverse” name was cool and trendy. 

Tech giants have been developing VR (Virtual Reality) and AR (Augmented Reality) headsets for a long time now. Google Glass was publicly released in 2013 as one of the early AR glasses. However, these technologies are not adopted by the public and customers don’t seem to care.

2013 was a long time ago though. Just to remember, 2013 was the year when we added new words “twerk” and “selfie” to the dictionary and welcomed a new royal baby, Prince George.

So, the tech is not ready, people don’t seem to care, so why now?

There are 2 factors:

  1. The quality of video games is increasing rapidly.
  2. NFTs (Non-Fungible Tokens) and virtual ownership are the hot new thing as people can earn real money playing games without worrying about a big company taking their assets.

Quite obviously, companies want to own the virtual and augmented reality space, to make more money from users.

Increasing the number of early adopters is key to the success of all new technologies. More users attract more developers who create new products which eventually results in more users and we get the snowball effect. Therefore, using the NFT and crypto trend can be vital for the companies in the space to increase developer motivation. So changing their names, publishing videos and press articles can create FOMO.

What is a Metaverse?

These are virtual places where people can meet using avatars and have interactive social experiences. These online communities are called metaverses. If you’ve attended a work meeting or a party using a digital avatar, you’re basically treading into the neighborhood of metaversality.

In many ways, metaverses are structured like “real-world” cities—there are town centres, neighbourhoods, and residential developments. They just happen to be virtual.

There’re many metaverse games out there, but let me just pick one so it’s easier to understand.


Decentraland is sold as a fully immersive platform, powered by the blockchain. It has a finite number of land parcels. People can buy these parcels and build anything they want on top of it.

It works the same as our world, just virtual. It has a real economy, where people own land, estates, can pay to attend museums, buy clothes or meet up with a friend in a shopping mall. Again, just like in the real world.

Typically, Metaverses have their own, native currency that drives the in-game economy. In Decentraland, the currency is called, MANA. You use MANA, as you use any fiat currency in the real world. In fact, you can just exchange USD, EUR, GBP to MANA on major crypto exchanges.



Digital Real Estate Investing

Since Facebook announced its name change, the demand for MANA and land in Decentraland has soared. Prices of virtual estates can be in the millions (USD).

It might be surprising, but the virtual real estate market works almost the same way as the physical one. Location matters the most, but interesting buildings or ideas can attract a huge number of visitors.

For instance, why not order Dominos pizza in Decentraland to your real house?

Virtual land has two income streams:

Asset appreciation:

Genesis City is a plot of virtual land inside Decentraland, roughly the size of Washington, DC. Lands in Genesis City go for obscene amounts of money. Even a simple 1,100 square foot plot can go for as much as $200,000+. BBC has done a great report on it 3 years ago.

Rental income:

It might be surprising, but digital real estate can be an income-producing asset too. For example, a good-looking museum close to a central location can display NFT art on its walls – just like a real gallery or museum. Owners of the art pay a fee to the landowner for displaying it for other people.

Something you should never forget. The prices of the land and currency are fully dependent on the success of the game. Simply, if the game sucks, nobody is going to play, therefore the value of the land will be zero.

If you wanna walk around in Decentraland, have fun here.

Zuck vs Winklevoss

Many people want to stop Mark Zuckerberg and Facebook from stealing and owning the metaverse. Two of those people are the Winklevoss twins, the saga continues.

“Poor” Winklevoss twins cannot come up with an idea that Zuck doesn’t copy. 😂

See you next week!




Picture of Stefan von Imhof

Stefan von Imhof

As the CEO of Alts, Stefan lives and breathes alternative asset analysis and valuations. His alternative investing newsletter has grown into — the world's largest alt investing community, with over 200,000 investors. His favorite alternative investments are holiday rentals, cash-flowing websites, and especially his collection of 300 vinyl records. Originally from Boston and Santa Barbara, CA, he now lives with his wife in Australia.

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