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Investing in sports can many different things:

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Recently Published

Caught Offside: How Oaktree seized Inter Milan

Everyone wants to own a football club — but few win like Oaktree did. This is the inside story of how a €275M loan turned into full control of Inter Milan, one of Europe’s most iconic teams.

July 27, 2025

Let’s sell horses to oligarchs

The Racehorse Industry: A Colossal (and Wildly Inefficient) Market, The Economics of Racehorses, The Allure (and Reality) of Investing in Racehorses, and More…

March 12, 2025
american ninja warrior

Alternative Sports in the Olympics

The Olympics are deep-rooted in tradition. But at the same time, the IOC has a long history of inclusion and experimentation. We explore how fringe sports get added and removed from the Olympics.

August 18, 2024
nuclear

Let’s Nuke AI

The AI nuclear option, Chess makes me a better investor, Introducing Books from the WC, and More.

April 24, 2024
new all blacks stadium concept in auckland nz

Stadium economics: Are the subsidies worth it?

The idea of subsidizing stadiums through taxes has always been odd. But sports teams are a public good. And these subsidies fuel new investments (like our investment in a rugby team!)

April 7, 2024
sheep

Let’s import sheep testes

Caitlin Clark is Box Office, College Admissions Consulting is Big Business, The Horrific Economics of Modern Slavery, and More.

April 4, 2024

What you get

Exotic market research
We study esoteric alternative investment markets and show you what’s interesting. We research stuff you never even knew existed.
Modern alt indexes

We create indices for eclectic modern alts. We’ve got a vinyl index, a whiskey index, and more. This helps us find the best buying opportunities for our alternative investment fund

Outlook and Risks

We wrap everything up with a rich qualitative analysis. You’ll understand the pros & cons of investing in all sorts of alternative asset classes.

Testimonials

Alice Wilson
Alice Wilson
Founder at Alternative Asset Content Marketing
You have the best alts newsletter in the known universe. I am tipping my hat at you from across the pond in the UK :)
John Nikolaou
John Nikolaou
Emerging Markets Investment and PR Advisor
Thanks again for your ​feature on DXYZ​! I invested and paid for my entire Spain vacation, as it cruised to the mid $90s from going public around $8-10/share. That's the kind of tax problem I like to have."
Morgan Keim
Morgan Keim
Managing Director of Ocean Ridge Capital
I read your emails pretty religiously. Your issue on investing in tax liens is one of my absolute favorites. Great coverage for an otherwise totally grey area that seems to have little mindshare within the broader REI community.
Jessica Farrimond
Jessica Farrimond
Senior Performance Consultant, Crypto Enthusiast
Alts brings me unique investment opportunities and insights that I wouldn’t have known about otherwise. For me, it’s a simple and enjoyable way to stay informed on financial topics that are way outside of the mainstream news sources.
Benjamin Hoffman
Benjamin Hoffman
Co-founder at GrandCruCapital.com
Alts is the only email newsletter I've read from start to finish from day one. The effort that Stefan & Wyatt provide is the next-level analysis you've been waiting for. They break down each asset in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lift a veil shrouding the Internet to show its secret world of investment opportunities.
Sourabh Soni
Sourabh Soni
Software Engineer, Cisco
Brilliant writing. I'm not usually a long form reader, but I read your articles almost all the time in one go. Thanks for such interesting writing.
Dominic Wells
Dominic Wells
Founder, Onfolio
I've recently discovered the Alts newsletter, and am enjoying it. They don't strictly focus on digital assets, which actually helps it keep it more unique in my opinion.