Investing in sports can many different things:

Recently Published

dodgers jackie robinson

1949 Bowman #50 Jackie Robinson PSA 7

Today’s dive highlights Lewis Hamilton racing up to ridiculous heights (+ 71.4%), several assets in auctions I was watching, three sports cards dropping this week on fractional marketplaces, and more!
-’58 Americana Ltda. PSA 3 Pele
-1989 Upper Deck Ken Griffey Jr. ROOKIE RC #1 PSA 10
-1949 Bowman #50 Jackie Robinson PSA 7

juan soto

’16 Bowman Chrome Orange Refractor BGS 9.5 Juan Soto

No big movements up or down in overall sports cards fractional markets. But today is a dig into fractional secondary markets, five new assets dropping in marketplaces, plus we look into what’s in auctions this week.

suns 34

1994 Charles Barkley Phoenix Suns Game-Worn

Today we look into sports memorabilia fractional markets, buyout offers, plus the only ipo Collectable offers this week!
-1994 Charles Barkley Phoenix Suns Game-Worn

joel game worn jersey

Joel Embiid Philadelphia 76ers Game-Worn/Photo-matched Jersey

Today we dig into what’s in store for us in the sports memorabilia fractional markets, what’s at auctions, and the two IPOs this week and next week.
-2021 Joel Embiid Philadelphia 76ers Game-Worn/Photo-matched Jersey
-1994 Charles Barkley Phoenix Suns Game-Worn/Photo-matched Jersey

ken griffey jr

’89 Bowman Tiffany Ken Griffey Jr. Rookie Card

The index is all over the place but up slightly overall for sports cards last week on Rally, Otis, and Collectable. Here’s a dig into sports cards this week, what’s at auction, and assets dropping on marketplaces.
-’89 Bowman Tiffany Ken Griffey Jr. Rookie Card
-Cristiano Ronaldo 2002 Panini Portugal Sticker PSA 10

michael jordan

2016 Kobe Bryant Game-Worn ‘Black History Month’ Sneakers

Sports memorabilia breaking out or just a temporary blip? Here’s a look into last in fractional secondary markets, buyouts, and the latest public offerings.
– Michael Jordan Debut Ticket Stub (PSA 5)
-2016 Kobe Bryant Game-Worn & Photo-Matched ‘Black History Month’ Sneakers

cracker jack

‘68 Milton Bradley PSA 9 Rookie Nolan Ryan

We’ve been watching the Memory Lane auction for a few weeks to get a feel for where the market is relative to our investment thesis. Here’s a look into what’s in sports cards today and the two assets dropping on marketplaces. Let’s dig in.

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Exotic market research
We study esoteric alternative investment markets and show you what’s interesting. We research stuff you never even knew existed.
Modern alt indexes

We create indices for eclectic modern alts. We’ve got a vinyl index, a whiskey index, and more. This helps us find the best buying opportunities for our alternative investment fund

Outlook and Risks

We wrap everything up with a rich qualitative analysis. You’ll understand the pros & cons of investing in all sorts of alternative asset classes.


Morgan Keim
Morgan Keim
Managing Director of Ocean Ridge Capital
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I read your emails pretty religiously. Your issue on investing in tax liens is one of my absolute favorites. Great coverage for an otherwise totally grey area that seems to have little mindshare within the broader REI community.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lift a veil shrouding the Internet to show its secret world of investment opportunities.
Benjamin Hoffman
Benjamin Hoffman
Co-founder at
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Alts is the only email newsletter I've read from start to finish from day one. The effort that Stefan & Wyatt provide is the next-level analysis you've been waiting for. They break down each asset in detail, metric by metric, and serve it up in a brief email with graphics and links.
Dominic Wells
Dominic Wells
Founder, Onfolio
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Sourabh Soni
Software Engineer, Cisco
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Jessica Farrimond
Jessica Farrimond
Senior Performance Consultant, Crypto Enthusiast
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